Do you help people like me?
Your clients should recognise themselves within seconds.
Hi, I’m Clark.
I’ve worked in brand, web and digital marketing for more than 12 years. I pair that design experience with AI and automation, which is how a four-week rebuild can include your enquiry and follow-up systems.
I get to know your firm, recommend what to improve, and do the work. You work directly with me, without having to manage each task yourself.
The problem
Does your website make it clear why clients should choose you?
I reviewed over 100 broker websites across Adelaide, Sydney and Melbourne. Most open with a line any broker could use, like “Your trusted mortgage broker in Adelaide,” followed by a list of loan types and a contact form. Only 12 said who the broker is best for.
That matters more now. Your next referral might come from ChatGPT. More than a third of Australian online searchers start a search with an AI tool every day1. One in six mortgage holders used AI to research or switch their home loan last year2. They ask very specific questions, like “best broker in Adelaide for self-employed first home buyers.” When an AI tool names you in its answer, that works like a warm referral. The person arrives already believing you’re a good fit.
Those tools recommend the brokers whose websites clearly say who they help and what situations they handle. A generic site gives them nothing to work with, so they recommend someone else.
Niche pages help people find you through search. Your homepage is where referrals decide whether to call, so it needs to speak directly to the clients you want most.
Whether they come from a referral or an AI answer, clients need three answers before they contact you.
Can you help with my problem?
Each service page follows the questions clients ask, with clear answers. They can see how you’d handle their situation before they call.
Why should I choose you?
Your experience, your approach and real client examples sit beside each service. The reasons to choose you are there when they decide.
Get a clear view
of what your website is missing.
I write, design and build websites that help clients and AI tools understand who you help and why you’re the right fit. Start with a free review to see where your website could do more.
Case study · Active Property Investing
From a website that spoke to anyone, to one built for busy professionals.
Emma Allen had twelve years of property expertise and a disciplined method, but her website didn’t show it. The headline read “Shaping your financial future,” which could have belonged to any bank or planner. Her readiness assessment sat in the back office, used only after a strategy call. Referral partners had no page of their own to send people to.
Speaks to the right people.
The new hero names the reader and answers their biggest objection: build wealth through property without needing to be a property expert. Busy professionals know it’s for them within three seconds.
Briefs Emma before every call.
Her back-office readiness assessment became the Investor Quiz. Visitors get a personal summary in five minutes, and Emma gets theirs before they speak.
Keeps leads warm automatically.
Quiz takers who aren’t ready for a call move onto the Active Investor Path, a Mailchimp journey of useful resources until they are.
“Clark designed and built our website, an investor quiz, an AI assistant and a design system that turns written drafts into designed ebooks.
The website is a huge improvement for potential clients to understand their options, get useful guidance and take the next step when they’re ready.”
Emma AllenDirector, Active Property Investing Read the full case study Testimonials
What it’s like to work with me
★★★★★
An absolute pleasure to work with. Clark is a fabulous communicator and produces fantastic, high quality work. I found him through word of mouth and have never been more appreciative of a recommendation.
★★★★★
Clark redesigned my website and I couldn’t be happier. His design and website knowledge lifted and unified my brand beyond my expectations.
★★★★★
Working with Clark has been a game changer. He understood my needs quickly and delivered high-end results.
★★★★★
This is brilliant. You’ve really captured how to keep our leads warm and nudge them along.
★★★★★
Clark’s design work is incredible. He creates interfaces that are both beautiful and functional.
★★★★★
Clark brought our vision to life with stunning UI and solid development. Clean, intuitive, and built exactly the way we needed.
What it does
What your new website
does for your firm.
Launch and handover
- Launch date agreed before work starts
- Website tested and launched on your domain
- Enquiries routed, follow-up emails connected
- Simple editor for your team to update content
- Video guide to manage your website
Your proposal lists the pages, features, system connections and rounds of changes included.
How we’ll work together
Four weeks from first session to launch.
You’ll know what happens each week and when I need you. I do the writing, design and build.
Week 1Week 2Week 3Week 4
Before you decide
The questions worth asking.
Whether you’re deciding on your own or getting someone else on board, you’ll probably have the same three questions. Here are the answers.
Is the investment worth it?
Two additional settled loans could generate more upfront commission than the cost of your new website, with ongoing trail commission adding to the return.
Can I see what you’d change first?
Your free review includes a short video and a one-page summary. See the three changes I’d make first, what AI tools say about your brokerage today, and how I can help. Share it with your business partner before you decide.
What am I protected on?
You own it
The website, domain and content are yours, on a platform you can log into.
Your current site stays live
It runs as normal until the new one launches, so enquiries keep arriving.
Design approved before build
You sign off the design in week two. Building starts after that.
Compliance built into the dates
If your licensee or aggregator needs to approve content, we schedule it in.
More questions, answered.
What does the four-week rebuild include?
I write, design and build every agreed page, set up the enquiry routing and follow-up emails, and hand over a site your team can run. Your proposal lists the exact pages, features and rounds of changes.
Who does the work?
I do. You work directly with me on the writing, design and build. No account managers and no handoffs between teams.
What do you need from me?
A kickoff session, your input on who you want to reach, and quick reviews at a few agreed points. I handle the rest.
How much does it cost?
Every rebuild is a fixed price, agreed before we start, based on the pages and features in your proposal. You’ll know the number and the launch date up front.
What happens after launch?
You get the site with a simple editor your team can use, one set of design rules so new pages stay on brand, and a video guide to manage it. Ongoing help is available if you want it.
Can you add more later?
Yes. Options include an AI assistant that answers common questions from your own content, design engines that turn your drafts into on-brand ebooks and guides, and monthly support for new pages, emails and posts. Each is quoted separately.
Free website review
Send your site, get a short review.
Tell me where your website is and what you’d like it to do. I’ll send back a short video and a one-page summary: three changes I’d make, what AI tools say about your firm today, and whether a four-week rebuild makes sense.
Thanks, your site is on its way to me.
I’ll send your short video and one-page summary within two working days. If a rebuild won’t help you, I’ll tell you that too.