About
I’m Clark Spendelow, a designer and builder based in Adelaide.
I design and build premium websites that show off your best work, then qualify, answer and book your enquiries for you. Each one is built on a proven system and set up in your branding, so it launches in weeks. You deal with me from the first conversation to launch, and the person on the call is the person who builds it.
What I do
Most business websites describe the business. They don’t actually do business. The work is good but the site doesn’t show it, enquiries wait for a reply, and the owner ends up sorting through people who were never a fit.
I build the website and the system behind it as one thing. It shows off your real work, works out who’s a good fit, replies straight away and gets the right people booked in. The site does the sorting, not your inbox.
- A website that shows off your real work and makes the next step obvious
- A quiz that qualifies each enquiry and sends it down the right path
- Instant replies and follow-up that go out on their own
- Online booking, so the right people get straight to a conversation
When a business needs more, I also build the automation, AI and online stores around it.
- An online store or product range that opens a new revenue stream, like a bakery selling its own merch
- Connections between the tools you already use, so information is entered once
- An AI assistant that answers common questions from your own content
- Templates and design systems that turn drafts into finished, on-brand documents
How I work
I start with how your business wins work: how enquiries come in, what your customers ask, who’s a good fit and what happens after someone gets in touch. Then I set the system up around that, in your branding, and show you what you’re getting before you pay.
You get a proven system set up around your business, not a blank page and a long discovery phase.
Background
I’ve spent 12+ years across branding, packaging, web and digital marketing. I co-founded Sky Foundry, a digital agency, and built the Bit Beverages brand from concept to market. Running businesses of my own taught me how much of a week disappears into admin, and how good it feels when the routine parts look after themselves.
I design in Figma and Paper, build websites and online stores with Astro, Webflow, Framer and Shopify, and connect systems with Make, n8n, Mailchimp and Supabase. For AI work I build assistants and content tools on Claude.
Recent work
For Active Property Investing, a property investment firm, I rebuilt the website around the busy professionals they serve best. I turned the founder’s readiness scale into an Investor Quiz that gives each visitor a personal summary and briefs the team before every call. Leads who aren’t ready yet move into an automated email journey. I also built referral partner pages that track who sent each enquiry, an AI assistant that answers questions after hours, and a design engine that turns written drafts into branded ebooks.
“Clark brings a unique combination of design expertise, strategic website development and AI capabilities to the table, but what stands out most to me is the time he spent genuinely to understand me, API as a business, and what our brand represents.”
Online stores are a growing part of my work. The merch store I built for Pirate Life opened a new revenue stream for the brewery, and I’ve recently built more Shopify stores for small businesses.
I’ve also worked with Vision Super, Motion by Design, Snap Lab and Hamptons Spotless Services across websites and brand identity.
Who I work with
Service businesses that win work through a conversation, usually with a small team and no in-house marketing or tech person. Many are owner-led, with the owner still answering every enquiry. I work with clients across Australia from Adelaide.
Questions people ask
A premium website that shows off your real work, and the system behind it: a quiz that qualifies each enquiry, replies and follow-up that go out on their own, and online booking. It’s built on a proven system and set up in your branding.
Weeks, not months. Each site starts from a system that already works, rather than a blank page.
Yes. You’ll see a mockup in your own branding before you pay anything, so you know exactly what you’re getting.
No. The structure and the enquiry system are proven and reused, so you’re not paying to work them out from scratch. Your work, your branding and the way you sell are what make it yours.
The system stays the same, and I set it up around how your industry sells. If it isn’t a fit for your business, I’ll tell you.
Yes. I also build automations between your tools, AI assistants that answer questions from your own content, and Shopify stores, from a full online shop to a small merch range that opens a new revenue stream.
You work with me directly. There’s no account manager or rotating team, and the person on the call is the person who builds it.
Adelaide, South Australia. I work with businesses anywhere in Australia, mostly remotely.
It depends on what we build. Every project is quoted up front after an initial call, so you know the cost before we start.
Book a call or email me. Tell me about your business and I’ll show you what yours could look like.