/* =====================================================================
   Design System v2 — Clark Spendelow
   Minimal, editorial (Arc-inspired): white, Hanken Grotesk, 640px column.
   Separate from the legacy Hero design system (hero.css / HERO-SYSTEM.md).
   Docs: DESIGN-SYSTEM-V2.md · Behaviour: /ds-v2.js · Transitions: /loader.js
   ===================================================================== */
@import url('https://fonts.googleapis.com/css2?family=Hanken+Grotesk:wght@400;500;600&display=swap');

/* ---- tokens ---- */
:root{
  --bg:#FFFFFF; --ink:#171614; --ink-2:#21201D; --muted:#5D5B55; --muted-2:#6E6C65; --head:#2e2c29;
  --hair:#DFDCD6; --hair-2:#D8D6CF; --accent:#2563EB; --white:#fff; --placeholder:#EFEDE8;
  --display:'Hanken Grotesk',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --sans:'Hanken Grotesk',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --col:640px;   /* text / nav / content column */
  --media:1000px;/* wider frame for case-study images (overflow the column) */
}

/* ---- base ---- */
*{margin:0;padding:0;box-sizing:border-box}
html{overflow-x:hidden;scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink-2);font-family:var(--sans);font-size:15px;line-height:1.5;-webkit-font-smoothing:antialiased;min-height:100dvh;display:flex;flex-direction:column}
a{color:inherit}
img{max-width:100%}
h1,h2,h3{text-wrap:balance}
p{text-wrap:wrap}

/* ---- layout ---- */
.content{max-width:var(--col);margin:0 auto;padding:0 24px}
.full-bleed{width:100vw;margin-left:calc(50% - 50vw)}
/* body is a flex column (sticky footer); let centred sections fill width so
   their own max-width + auto margins keep centring (not shrink to content) */
body > *{width:100%}

/* ---- buttons ---- */
.btn,.btn-pill{display:inline-flex;align-items:center;height:32px;padding:0 14px;background:var(--ink);color:#fff;font-size:14px;font-weight:500;border-radius:999px;text-decoration:none;transition:background .15s ease}
.btn:hover,.btn-pill:hover{background:#2b2926}
.btn-outline{display:inline-flex;align-items:center;height:32px;padding:0 14px;background:transparent;color:var(--ink-2);border:1px solid var(--hair-2);font-size:14px;font-weight:500;border-radius:999px;text-decoration:none;transition:border-color .15s ease}
.btn-outline:hover{border-color:var(--ink)}
.text-link{font-size:15px;color:var(--muted);text-decoration:underline;text-underline-offset:3px}

/* ---- nav (aligned to the content column) ---- */
.nav{border-bottom:1px solid var(--hair)}
.nav-in{max-width:var(--col);margin:0 auto;height:64px;padding:0 24px;display:flex;align-items:center;justify-content:space-between}
.nav .wm{display:inline-flex;color:var(--ink)}
.nav .wm img{height:28px;width:auto;display:block}
.nav .wm svg{height:24px;width:auto;display:block}
.nav-right{display:flex;align-items:center;gap:16px}
.nav-social{display:inline-grid;place-items:center;color:var(--muted-2);transition:color .15s ease}
.nav-social:hover{color:var(--ink)}
.nav-social svg{width:20px;height:20px;fill:currentColor;display:block}  /* Instagram */
.nav-li svg{width:16px;height:16px}                                      /* LinkedIn (fills its box) */
.nav .btn{height:36px;padding:0 16px;font-size:13px}

/* ---- hero / lead ---- */
.lead{padding-top:72px}
.lead p{font-family:var(--display);font-size:clamp(23px,3.1vw,32px);line-height:1.16;letter-spacing:-.03em}
.lead .headline{color:var(--head);font-weight:500}
.lead .sub{color:rgba(23,22,20,.68);font-weight:400;font-size:clamp(17px,2.2vw,21px);line-height:1.4;margin-top:28px}
.lead .book{display:inline-block;color:rgba(23,22,20,.82);font-weight:400;text-decoration:underline;text-underline-offset:4px;margin-top:30px}
.lead-actions{display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin-top:30px}

/* ---- section + label + prose ---- */
.sec{padding-top:56px}
.label{font-size:15px;font-weight:400;color:var(--muted);margin-bottom:18px}
.sec > p{font-size:15px;line-height:1.6;color:var(--ink-2)}
.sec > p + p{margin-top:14px}
.sec h3{font-size:16px;font-weight:500;color:var(--ink);line-height:1.4;letter-spacing:-.01em;margin-top:22px}
.sec h3 + p{margin-top:5px;font-size:15px;line-height:1.6;color:var(--ink-2)}

/* ---- bulleted list ---- */
.seglist{list-style:none;margin-top:16px;display:flex;flex-direction:column;gap:9px}
.seglist li{position:relative;padding-left:18px;font-size:15px;color:var(--ink-2)}
.seglist li::before{content:"";position:absolute;left:0;top:.62em;width:5px;height:5px;border-radius:50%;background:var(--hair-2)}

/* ---- testimonial card / list ---- */
.quotes{list-style:none;border:1px solid var(--hair);border-radius:14px}
.quote{padding:18px;display:flex;flex-direction:column;gap:10px}
.quote + .quote{border-top:1px solid var(--hair)}
.quote-text{font-size:15px;line-height:1.53;color:var(--ink-2)}
.quote-author{display:flex;align-items:center;flex-wrap:wrap;gap:0 8px}
.avatar{width:20px;height:20px;border-radius:10px;object-fit:cover;background:var(--hair)}
.q-name{font-size:15px;font-weight:500;color:var(--ink-2)}
.q-role{font-size:15px;color:var(--muted)}

/* ---- featured pull-quote ---- */
.feature-quote{border-left:2px solid var(--hair-2);padding-left:16px;display:flex;flex-direction:column;gap:8px}
.feature-quote p{font-size:15px;line-height:1.53;color:var(--muted)}
.feature-quote figcaption{font-size:15px;color:var(--muted)}

/* ---- pricing / packages ---- */
.plans{border-top:1px solid var(--hair)}
.plan{padding:20px 0 22px;border-bottom:1px solid var(--hair);display:flex;flex-direction:column;gap:16px}
.plan-head{display:flex;align-items:flex-start;justify-content:space-between;gap:24px}
.plan-name{font-size:15px;font-weight:500;color:var(--ink-2)}
.plan-desc{font-size:14px;line-height:1.43;color:var(--muted);margin-top:4px}
.plan-features{list-style:none;display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:8px 24px;margin-top:2px}
.plan-features li{display:flex;align-items:center;gap:8px;font-size:15px;color:var(--ink-2)}
.plan-features svg{flex:0 0 auto;width:12px;height:12px;color:var(--muted-2)}

/* ---- works: full-bleed centre/left peek carousel (needs /ds-v2.js) ---- */
.works{margin:80px 0 0;width:100vw;margin-left:calc(50% - 50vw);position:relative;z-index:20}
.work-carousel{--wc-w:min(660px,52vw);--wc-accent:var(--ink);--gutter:max(24px,calc((100% - var(--col))/2));position:relative}
.wc-track{position:relative;display:flex;gap:28px;overflow-x:auto;scroll-snap-type:x proximity;padding-block:14px;padding-left:var(--gutter);padding-right:calc(100% - var(--wc-w) - var(--gutter));scroll-padding-left:var(--gutter);scrollbar-width:none;-ms-overflow-style:none;-webkit-overflow-scrolling:touch}
.wc-track::-webkit-scrollbar{display:none}
.wc-card{flex:0 0 var(--wc-w);scroll-snap-align:start;display:block;aspect-ratio:4/3;border-radius:22px;overflow:hidden;background:var(--placeholder);opacity:.5;transition:opacity .4s ease,outline-color .25s ease}
.wc-card img{width:100%;height:100%;object-fit:cover;display:block}
.wc-card.is-active{opacity:1;outline:2px solid var(--wc-accent);outline-offset:5px}
.wc-foot{max-width:var(--wc-w);margin:10px 0 0 var(--gutter);padding:0 2px;display:flex;align-items:center;justify-content:space-between;gap:14px}
.wc-label{font-size:13px;font-weight:600;color:var(--ink);background:var(--bg);border:1px solid var(--ink);border-radius:10px;padding:8px 14px}
.wc-nav{display:flex;gap:10px}
.wc-arrow{flex:0 0 auto;width:40px;height:40px;border-radius:9999px;border:1px solid var(--hair-2);background:#fff;color:var(--ink);display:grid;place-items:center;cursor:pointer;transition:border-color .15s ease,background .15s ease}
.wc-arrow:hover{border-color:var(--ink);background:#F4F2EE}
.wc-arrow svg{width:18px;height:18px}
.wc-arrow:focus-visible{outline:2px solid var(--ink);outline-offset:2px}

/* ---- portrait + bio ---- */
.portrait{width:132px;height:132px;border-radius:16px;object-fit:cover;display:block;background:var(--placeholder);margin-bottom:24px}
.bio p{font-size:15px;line-height:1.65;color:var(--ink-2)}
.bio p + p{margin-top:14px}
.bio a{text-decoration:underline;text-underline-offset:3px}

/* ---- faq ---- */
.faq-item{padding:18px 0;border-bottom:1px solid var(--hair)}
.faq-item:first-of-type{border-top:1px solid var(--hair)}
.faq-item h3{margin-top:0;font-size:16px;font-weight:500;color:var(--ink)}
.faq-item p{margin-top:6px;font-size:15px;line-height:1.6;color:var(--ink-2);max-width:62ch}

/* ---- contact / closing ---- */
.contact{padding-top:64px;display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.closing{font-size:15px;font-weight:500;color:var(--ink-2)}
.actions{display:flex;align-items:center;gap:14px;flex-wrap:wrap}

/* ---- footer (full-width rule, anchored to the bottom) ---- */
footer{margin-top:auto;border-top:1px solid var(--hair)}
.footer-legal{max-width:var(--col);margin:0 auto;padding:22px 24px 26px;display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
.footer-legal span,.footer-legal a{font-size:14px;color:var(--muted)}
.footer-legal a{text-decoration:none}
.footer-legal a:hover{color:var(--ink)}
.footer-links{display:flex;gap:20px}

/* =====================================================================
   Case-study page components (work-*.html): .cs-* + .ctaband
   Text/nav in the --col column; hero media + gallery overflow to --media.
   ===================================================================== */
.cs-backbar{max-width:var(--col);margin:0 auto;padding:18px 24px 0}
.cs-back{font-size:13px;color:var(--muted);text-decoration:none}
.cs-back:hover{color:var(--ink)}
.cs-hero{max-width:var(--col);margin:0 auto;padding:32px 24px 36px}
.cs-hero h1{font-weight:500;font-size:clamp(23px,3.1vw,32px);line-height:1.16;letter-spacing:-.03em;color:var(--head)}
.cs-summary{color:var(--muted);font-size:clamp(17px,2.2vw,21px);line-height:1.4;max-width:580px;margin:16px 0 0}
.cs-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:20px}
.cs-tags span{border:1px solid var(--hair-2);border-radius:999px;padding:5px 12px;font-size:12px;color:var(--muted-2)}
.cs-media{max-width:var(--media);margin:20px auto 0;padding:0 24px}
.cs-media img{width:100%;height:auto;display:block;border-radius:16px;border:1px solid var(--hair)}
.cs-gallery{max-width:var(--media);margin:48px auto 0;padding:0 24px;display:grid;grid-template-columns:1fr 1fr;gap:16px}
.cs-gallery img{width:100%;height:auto;display:block;border-radius:16px;border:1px solid var(--hair)}
.cs-gallery img.full{grid-column:1 / -1}
.cs-body{max-width:var(--col);margin:0 auto;padding:64px 24px 8px}
.cs-block + .cs-block{margin-top:36px;padding-top:36px;border-top:1px solid var(--hair)}
.cs-eyebrow{font-size:15px;font-weight:400;color:var(--muted)}
.cs-block h3{font-weight:500;font-size:clamp(1.2rem,2.4vw,1.55rem);line-height:1.2;letter-spacing:-.02em;color:var(--ink);margin:10px 0 12px}
.cs-block p{color:var(--ink-2);font-size:15px;line-height:1.55}
.ctaband{margin-top:72px}
.ctaband-in{max-width:var(--col);margin:0 auto;padding:56px 24px;display:flex;flex-direction:column;align-items:flex-start;gap:12px;text-align:left}
.ctaband h2{font-weight:500;font-size:clamp(1.3rem,2.6vw,1.7rem);letter-spacing:-.02em;color:var(--ink);line-height:1.15}
.ctaband p{color:var(--muted);font-size:15px;max-width:52ch}
.ctaband .cta{margin-top:6px}

/* ---- responsive ---- */
@media(max-width:680px){
  .lead{padding-top:48px}
  .works{margin:72px 0 0}
  .work-carousel{--wc-w:82vw}
  .wc-track{gap:16px}
  .wc-card{border-radius:16px}
  .plan-features{grid-template-columns:1fr}
  .cs-gallery{grid-template-columns:1fr}
  .cs-gallery img.full{grid-column:auto}
  .cs-body{padding-top:48px}
  .cs-hero h1{font-size:28px}
  .cs-block h3{font-size:1.4rem}
  .ctaband-in{padding:44px 24px}
}